Samuel is founder of a Yunnan based social enterprise seeking to improve the livelihoods of villagers through tea cultivation.
Samuel was the first person from his village to attend university. He studied soil as an undergraduate and later completed an MBA. He worked in the special economic zone of Shenzhen and felt a calling from God to do something for his village. He observed that tea was popular in Shenzhen. His village has grown tea since the beginning of time and believed there was an opportunity to expand his village’s tea production. He quit his job in Shenzhen and moved back to Yunnan to work with tea. His first objective was to obtain an organic certificate. His village has always farmed wild trees organically but could never advertise that their teas were organic because they lacked the credentials. He spent three years working with regulatory agencies and raising the necessary funding (an organic certificate costs more than the average GDP in Yunnan). After he obtained the certificate, he invested in brand marketing to help his company grow and differentiate it from the plethora of tea companies in Yunnan. Things have gone well for him as he has begun to sell significant amounts of tea to Guangzhou, Taiwan, and is looking to move abroad. In addition to tea he is building a resort in his village for tourists from Kunming to visit and enjoy Honghe’s spectacular scenery. Profits from his ventures are invested back into the community to promote prosperity. I wish him the best of luck on his many pursuits.