Archive for the 'Examples' Category

And the winner is…

Congratulations to IDEAS 2010 team Sanergy for your winning entry into the IDEAS and Global Challenge video pitch contest! Judges voted Sanergy’s pitch the best for the clear connection between your team’s accomplishment and the resources offered through IDEAS and the Global Challenge. Most importantly, the video did a wonderful job emphasizing a multidisciplinary team drawn from across the MIT community and a deep connection to community and MIT resources on the ground, like FabLab. Here’s the vid:

Sanergy from Ani Vallabhaneni on Vimeo.

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Thanks so much to all of the teams that entered a video into the pitch contest – the range of projects represented is amazing, and I hope that through the MIT Public Service Center we’ll continue to find ways to support your work. View all of the entries here.

Meet IDEAS10 Winners!

Thanks to summer intern Stephen Kaliski for this brisk introduction to some of the people and ideas behind this year’s winning IDEAS teams. Kudos all!

MIT IDEAS Participants from MIT Global Challenge on Vimeo.

MIT Students, Alum Prepare for Learning Trip

My colleague Alison Hynd who manages public service fellowship and internship opportunities at MIT will be introducing MIT alumni to a project students are involved with in Ecuador this Summer. To help orient alumni to their upcoming trip to the Kallari cacao farmers and chocolate production facilities, the students put together this outstanding welcome video – check it out!

Turn Your Smartphone Into an Optometrist

Remember sitting in front of that hulking, weird Hardware-like device as a kid, the nose of your optometrist inches away as you both peered through the phoropter? A group at MIT might be changing all that – at least for some folks in resource-strapped communities where a $2500 piece of diagnostic equipment and maintenance is beyond their capacity. With the introduction of a new device developed my researchers in MIT’s Camera Culture group in the Media Lab, the phoroptor may be headed the way of the oviraptor.

Dubbed PerfectSight, a 2010 IDEAS winner profiled today by MIT’s News Office (with a splashy home page spotlight!),  the Smartphone attachment is able to detect a range of refractive eye disorders within seconds. This turns the traditional model of optometry on its head: now eye specialists can get out of the costly eye care centers and into field, creating greater access to care, potentially revolutionizing the number of diagnoses carried out on any given day.

Learn more about the device and the Camera Culture group.

Jamie Yang, 2010 Echoing Green Fellow

In 2009 Jamie Yang and the EGG-energy team won a modest IDEAS Competition award to pilot a subscription energy service in Tanzania. Think NetFlix meets conventional pressurized gas bottle exchanges. Kind of. We’re thrilled that Jamie has won a 2010 Echoing Green fellowship and wish him and his fellow winners, including alum Jodie Wu of Global Cycle Solutions a terrific year ahead!

To accelerate social change, the Echoing Green Fellowship program provides seed capital and support to some of the world’s best emerging social entrepreneurs.

Some of Voices of Public Service at MIT

Voices of Service at MIT

Meet some of the students and learn about the ways they are putting their talent, skills, and passion to work around the world. Click here for the scoop…

eHealth, telemedicine, capacity building, and learning

Love this video of the incredibly articulate Chris Moses ’10, who was awarded a Davis Projects for Peace Fellowship and participated in the Public Service Fellowship and Grants program. Here, he discusses Sana (formerly MocaMobile). Sana earned a development grant from the MIT IDEAS Competition, and went on to win the mHealth Alliance Award and Vodafone Wireless Innovation Prize. The $150,000 in awards will enable the group, of which Chris is an integral part, to improve their telemedicine-based health care delivery system for rural underserved populations.


Chris Moses on MIT TechTV

Why social entrepreneurs do what they do

A recent article in Stanford’s Business Magazine profiled the social enterprise D.light, which delivers affordable LED lighting to rural, off-grid communities. A powerful quote caught my eye, one that really threw into sharp relief the power of what students everywhere are doing to change the world:

“Chaudhary purchased a light for about $30 and soon noticed that his family’s eyes no longer burned and their chests no longer hurt. Even better, they could see at night. His sister, Rama, was able to stay up late knitting sweaters. His father, Gajinder, could read without straining his eyesight. His aunt, Suman, stopped charring the flat chapati bread she baked over the wood stove.”

All these benefits from a light? Its almost inconveivable in our comfortable lifestyles. To communities with less, simple, smart changes add up to significant quality of life improvements.

Read the complete Stanford article here.

MSU Spartans Channel Change

Great clip communicating energy that can be drawn from a worldwide alumni base. Props to Tom G. for spotting this in Tuesday’s NYTimes.

Wildfire Combines Viral Power of Voting and Sweepstakes

Wildfire, the social competition application for Facebook, has recently landed a couple of big name gigs, including Gatorade and Britney Spears. I’m glad their sharing what they’re learning as they implement inducement prizes and social filtering within social spaces. While the aim is to move product, the lessons I think can be pulled into plans to engage communities in social benefit campaigns – like IDEAS!

Here’s what they’ve said about their recent work:

Gatorade is the first to use our latest and most powerful campaign format – a combination of voting and sweepstakes. This format will soon be available to everyone on our platform.

Different campaigns are viral for different reasons. Voting formats are often viral because they involve self-expression. Voters like to broadcast their opinion to their friends (in the case of Gatorade, for example, voters can express which moment in Michael Jordan’s career they think was the best) by publishing newsfeeds….which results in more people learning about the campaign….which leads to more newsfeeds being published.

Sweepstakes, on the other hand, are extremely powerful because they enable companies to gather information about their users (contact info, email address etc) and to encourage them to become fans of a company’s fan page and/or join a company’s newsletter. Sweepstakes that utilize our ’social’ prize format (see below) are also highly viral because they encourage entrants to invite their friends. A voting campaign combined with a sweepstakes (e.g. “Vote for your favorite Michael Jordan moment and then enter the sweepstakes for the chance to meet Michael Jordan”) offers the best of both worlds – a highly viral, newsfeed driven campaign plus a powerful way to generate leads and build fans.

 

By combining the viral strengths of these two campaign formats, we’ve created the most powerful Facebook marketing campaign format on the web.