The Idea Project

The Ideas ProjectThe founders of Xigi.net and Nokia have produced a wonderful little site called the ideasproject.com which is a place for thought leaders and the public to share their future-setting ideas. Business founders like Reid Hoffman (LinkedIn) share the UI with activist-thinkers that include Ethan Zuckerman (Global Voices) and innovation drivers like Peter Diamandis (X Prize).

The site competes in some ways with other “deep thoughts” sites like TED, and what it lacks in production it makes up for its warmer, more participatory approach: emphasizing a back-of-the-envelope feel and making space for the big shots (“ideators”) to share the screen with joe public, the Ideas Project has the casual intellectual environment of a Viennese cafe ca. 1920. In a good way!

A few other notable if imperfect aspects of the site include a non-linking visualization of ideas and how they connect by people and theme along with a dashboard that enables users to collect and track their favorite ideas. Not sure how this maps with data collection efforts and what the end result would be. Oh, and anyone submitting ideas qualifies to win a Nokia N95 phone. Is this marketing at the end of the day?

At the end of the day, some great pointers in UI, information architecture and design for the Global Challenge.

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