In 2007 the Case Foundation sponsored two distinct charity drives across two very different platforms, in part I suspect to change the top-down charity model to one of partnership and engagement and also to stress-test the emerging socialweb as a platform for carrying out its philanthropic interests.
In June they released a report on what they learned, titled America’s Giving Challenge: Assessment and Reflection Report. Written by socialmedia guru Beth Kanter – also one of the Challenge’s winners – and tech expert Allison Fine of Demos.org, its a pretty straightforward head-to-head comparison of the performance of both approaches.
On the one hand, Case launched America’s Giving Challenge with PARADE Magazine and through parade.com, an example of a mainstream publishing giant adapting to a new Internet reality. The second challenge, the Causes Giving Challenge, was run through Facebook, one of the most popular social networks on the web.
Both Challenges performed incredibly well, though in very different ways. As the report states, “America’s Giving Challenge raised $1,193,024 from 46,044 donors for 2,482 causes. The Causes Giving Challenge raised a total of $571,686 from 25,795 unique donors for 3,936 causes.” Continue reading ‘Lessons from America’s Giving Challenge’